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At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.Kweichow Moutai December 31, 2024 23:28 Guizhou"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.

"I think it's a good attempt to combine good products with good scenery." At the press conference, Ji Keliang shared the strict quality control and ingenuity of Wenchuang Liquor from the aspects of Maotai process and product quality, and described the initial intention of Maotai to continuously meet consumers' needs for a better life with high-quality products.West Lake Ten Scenes Elegant Maotai West Lake Range Rover Series Wenchuang Liquor Released and Listed"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.

One bottle with one view, ten bottles with ten views. In the next four years, this series of products will continue to launch two of the ten scenic spots of West Lake every year, which will profoundly show the profoundness of Chinese culture and let the world see the unique charm of China liquor culture.Text/Photo: Ren XuKweichow Moutai December 31, 2024 23:28 Guizhou